We’re excited to be partnering with Liniar, a PVCu systems manufacturer, to transform their web presence, with a major focus on digital technology to improve the customer experience.
Liniar designs and manufactures sustainable PVCu products such as windows, doors, conservatories, fascias, soffits, decking and fencing for homes, schools, offices and other locations.
Liniar came to Fluid to help upgrade and modernise the company’s website to make it more mobile-friendly, interactive and customer-focused. The new website is due to go live later this year, and aims to elevate Liniar’s brand and pioneering products, while also showcasing its culture, promoting its sustainability mission and driving enquiries to its independent network of approved fabricators and installers.
At the heart of the new-look web platform will be interactive product visualisation tools that enable customers to compare the aesthetics, performance and environmental benefits of different products.
“Investing in new windows, doors or garden products is a big decision, so it’s important that homeowners are able to visualise our product ranges fully. We chose to work with Fluid due to the team’s expertise in both CGI and web technology and because it is a local company – we always try to support local businesses wherever we can. Fluid has a similar culture to our own – open-minded, friendly and innovative – so our teams are working well together. We’re looking forward to the launch of the new site and to developing a longer-term relationship with the Fluid team.”
– Sue Davenport, Marketing Director at Liniar
“We’re thrilled to be working with Liniar to rejuvenate and reimagine its digital presence and support its ambitions in ways that include web development and CGI product selectors. Liniar’s team is forward-thinking and open-minded, and it’s exciting to forge this partnership with a client who is happy to push their brand positioning outside of the norm within the sector. It’s really satisfying to be working with a local company which is a recognised innovator. The project is a great example of a successful collaborative effort by various teams at Fluid – the new-look website will combine the use of CGI produced by the Image & Motion team to showcase products and technology created by the Website & Systems team that allow users to interact and customise products directly on the website. We’re proud to be pushing the boundaries and to be a catalyst for future digital success for Liniar, with functionality and user experience meticulously planned to help transform the company’s online potential.”
– Georgia, Senior Project Manager at Fluid
Keep your eyes peeled for the website launch later this year.