Our messaging and imagery encompasses the triumph of reaching the highest peaks in frosty weather, donning wellies to tackle muddy puddles or the feeling of wrapping up warm with a loved one to celebrate an autumnal bonfire night.
Through an integrated approach of web, digital, print and video — the campaign looks to boost family holidays across the 150+ youth hostels run by YHA throughout the UK, by asking potential visitors to “Find your #YHAppy”.
“The brief we received from the guys at YHA was a bit of a dream really, and we’re all extremely proud of the YHAppy brand take-over. I think the nicest thing is that so many team members were directly involved in different stages of the project, meaning this recognition belongs to all of us. Fingers crossed for awards night!”
– Ed Bowler, joint managing director at Fluid
We’re extremely proud of this campaign and the recognition of being nominated for a Drum Creative Award which look to celebrate and reward the best in advertising and design across the globe.