Ask anyone in the Search & Social team here at Fluid, and they’ll tell you how important the practice of SEO is. The techniques and strategies associated with it are constantly changing, but the objective stays the same, improving your search engine rankings.
What is SEO?
Search Engine Optimisation (SEO) is the process of improving a website’s organic rankings on search engines such as Google, Bing, YouTube etc. These search engines crawl the website and rank it based on the quality of the content, link building and the overall technical health of the site including loading speed and user-friendliness. In a nutshell, SEO is about continually optimising a website so that it ranks higher, ultimately increasing the organic web traffic and visibility of the site, and unlike most other forms of online advertising, there’s no media spend to the platform to grow your website’s traffic.
The importance of SEO
SEO brings organic traffic to your website. Organic traffic, unlike paid traffic, is brought to your website through algorithms that determine if your content is the most useful to what the user is searching. For Google this is often determined by EAT – that’s Expertise, Authoritative and Trustworthy – content.
SEO, if done correctly, ensures that the right people see what they need to see and don’t have to go searching for it for longer than they need to. With a successful SEO strategy in place the results that the consumer needs to see will be at the top of the search engine results pages (SERPs). SEO also allows results to be more sustainable and rank for longer, whereas other forms of advertising tend to disappear once the payments finish. This ensures an increase in leads, great ROI and only relevant users see the webpage.
SEO is largely used for generating sales or leads by providing the user exactly what product or service they need to see at the top of the SERPs. In the current time of economic downturn, SEO is a worthwhile practice as it will create an authority for the website for when users start searching more, therefore meaning there’s no better time to start your SEO strategy than now.
What we offer our clients
As a full service agency, we offer extensive SEO practices for our clients, if they decide part of their plan is to improve their organic traffic to their website(s).
The Search & Social team has a dedicated SEO sect that focuses solely on improving your website rankings through different SERPs.
Their detailed SEO process contains many tasks all completed thoroughly to ensure that your organic search rankings improve month-on-month. The tasks include:
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Thorough site auditing to see where we are and what needs to be improved on to fully optimise the site. This can include page loading speed, meta tags and web pages that aren’t working properly as all of these affect SEO.
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Current site content analysis alongside additional keyword research completed to see where copywriting on the site can be optimised for search engines.
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Keyword research and content plan created to detail how, going forward, the content on the site will be optimised.
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Full monthly reporting through numerous reporting tools to analyse and present how the site is doing.
Fluid has been implementing SEO practices for five years. Over this time, the way Google has ranked different sites has changed many times, meaning that we must stay on top of the changes and alter our strategies accordingly. You can read about the most recent change in google searches here.
SEO in action
Here are some of our SEO success stories for 2022:
Retirement village operator Inspired Villages has been working with Fluid for almost 20 years. This year they saw an increase of 37.73% in organic traffic to their site, and an increase of 63.84% in conversions from organic traffic. As well as this, for all of their target keywords, they were showing up on the first pages of the SERPs, with most in the top five of the first page.
Specialist supported living service Lifeways had a 16.76% year-on-year increase in organic traffic with a 13.54% increase in conversions over that same period of time. They rank top for terms such as ‘Support worker’ and have 132 non-branded keywords in the top three. It’s easy to rank for branded keywords, but not non-branded keywords, so this is a big win.
Finally, the world's largest alternative supplier of spare JCB parts, Interpart, saw a 14.54% increase in organic traffic over that time period, with them ranking top or close to top for many of their target keywords.
The above data is taken from January 2022–October 2022 and compares to the previous year.
If you want to find out more about SEO, contact Ben M.