Following our rebrand of the company, GardX challenged Fluid to create a promotional video that could elevate its vehicle protection products.
Not only would it be a showpiece in tenders when attracting new business, but dealerships around the world could use this as a sales tool to help promote value-added products to car-buyers.
But with a diverse client-base of international OEMs and automotive dealers, we needed to create a vehicle-focused promotional video that’s agnostic of any brand or model.
So how do you promote award-winning vehicle protection products without showing a preference to brands or models?
CGI. Enter a world of possibility, where ideas feel no constraints.
With a cast of generic, unbranded vehicles at our disposal, we were able to create a high-octane promotional animation designed to rev-up dealership-owners and car-buyers alike.
We filled an industrial warehouse with impossibly large LCD screens, towering over sleek and sexy vehicles, and captured GardX’s products in glorious action. All without leaving our East Midlands studio.
Pored over by our CGI artists, this glossy showpiece is a pixel-perfect example of designing out the client’s problem, and delivering them something they hadn’t even dreamed of yet.
The client was delighted at the ways CGI was able to bring their products to life, in ways budgets have never previously allowed.
GardX believes this is an industry game-changer, putting them streets ahead of their competitors. And we can’t wait to see the impact it makes to their customers businesses.
Watch the video: