Meet Gemma

My role focuses on conversion rate optimisation and email marketing. This means creating effective customer journeys that drive impactful results and maximise clients' digital potential.

Team: Performance & Innovation
Joined: 2024

Passion

Outside of work, I love diving into DIY projects at home! There's just something so rewarding about seeing a transformation taking shape. And it's a great way to express my creativity! At work, you’ll often find me immersed in analytics, searching for data-driven insights. As a self-confessed digital marketing geek, I enjoy assisting clients in strengthening their online presence and creating customised, user-friendly customer journeys that maximise ROI.

Achievement

My proudest achievement so far is launching the first Fluid Shopify 2.0 website and on Christmas Eve at 3pm! We're looking forward to seeing the brand and site grow over the coming months and years.

Weekend

Like other neurodivergent families, our weekends are quite fluid; we just go with the flow and enjoy the journey! This generally involves lots of time with the furry family members, lots of good food, and a meander around Markeaton Park.

Fluid in three words

Fun. Flourishing. Furry. (I love the office dogs!)

Proud project and latest news.

Coach Hire Comparison
Introducing Coco - the cheeky face of coach travel
George and Andy sat at a laptop
When there’s economic uncertainty, the only thing that is squeezed more than a marketing budget is the orange that went into my juice this morning.

Performance & Innovation

In a digital world that never stands still, our Performance & Innovation team is here keeping our clients one step ahead.

Say hello to more of the Fluid team.

Creative Campaigns & Content
Creative Campaigns & Content
Production & Visualisation
Creative Campaigns & Content
Digital Campaigns & Content

If you work with us, we’ll try and make sure this feels like your agency. We’ll give you opportunities. We’ll look after you. And we’ll try and make sure you grow with us too.

Careers